Who we are

Korero is an award-winning, strategic PR and marketing firm.

Korero: a Maori word meaning a gathering or discussion.

We help businesses to build compelling brand engagement, generate leads and grow a loyal following.

Based in Aberdeen, we specialise in shaping and sharing organisations’ unique stories in a consistent way that will resonate with their audiences – both external and internal.

Alison Cran, Director

Our Director, Alison Cran, is an award-winning PR professional with more than 20 years’ industry experience.
Liam Simpson, Senior Account Manager, Digital

Liam is passionate about utilising digital media to tell the story of exciting brands and helping them grow.
Holly Munro, Account Executive

Our Account Executive, Holly, uses her skills to share brand stories across both traditional media and digital media channels.
Rosa Payne, Content Creator

Our innovative and energetic Content Creator, Rosa, has numerous creative and design skills implemented across digital, print and written media for our clients.

Our approach

We take the time to understand your business, your customers, and the outcomes you want to achieve before developing a tailored communications plan that will deliver results.

Our focused approach adds value to your activity and helps you spark connections with the right people across multiple touch points including: mainstream and trade press media, social media, digital marketing and direct engagement.

Our services

Spark Generating

Our flair for creating powerful communications programmes enables you to spark new connections and engage with your audiences.

Value Adding

We work hard for your investment and demonstrate the value we add. Our experience and competitive rates deliver results.

Strategic Thinking

We find out what makes you and your audiences tick. Our bespoke campaigns hit the mark.

Reputation

We build brand trust, respect, and understanding. We also guide you through times of crisis.

Why Korero?

Korero is founded on the belief that a truly strategic approach to communications should play a central role in delivering your business agenda.

This doesn’t need to be expensive or time-consuming, just smart. We believe in delivering excellence for our clients – that’s why we don’t try and do it all. Instead, we work with our expert partners to deliver across the communications spectrum including design, video and animation production, website and SEO development and public affairs.

We won the “Best Campaign Award 2017” at the Northern Star Business Awards and were finalists in the same category in 2016. Most recently, we were named “Aberdeen’s most innovative PR & Marketing consultancy 2018” in the SME News Business elite programme.

What our clients said

““We cannot recommend the wonderful team enough at Korero. Their attention to detail and caring approach provides for a quality and personal PR service.” ”

““Their energy and enthusiasm are infectious and we created award-winning campaigns which generated excellent coverage, raised our profile, delivered measurable results and made a significant contribution to our positioning our hotel for leisure breaks. They have in-depth knowledge of the markets we operate in (from both a consumer and business perspective) and combined with their PR and communication skills delivered excellent work.””

“Each time, Alison was much more than a PR advisor to me; she was a strategic partner who understood my company’s message and made our brand voice heard loud and clear in the market. Most importantly, she has been great fun to be around and work with. I cannot recommend Alison and Korero highly enough.”

“I was so impressed by Korero’s work that I have hired them again and again, even after I moved companies. Each time, Alison was much more than a PR advisor to me; she was a strategic partner who understood my company’s message and made our brand voice heard loud and clear in the market. Most importantly, she has been great fun to be around and work with. I cannot recommend Alison and Korero highly enough.”