About us
Korero is an award-winning, strategic PR and marketing firm.
We believe that a strategic approach to marketing and PR, delivered smartly, is critical to achieving every business's growth ambition.
Our experienced team provide big agency experience without the big price tag.
No matter what the marketing channel, impeccable copywriting comes first.
We create and deliver results-focused programmes that help businesses to build a compelling brand position, engage new and existing audiences and grow a loyal following.
We specialise in shaping and sharing organisations’ unique stories in an authentic way that will resonate with their audiences – both external and internal. Ultimately, helping to attract, convert, and retain clients.
We work support energy, technology and other ambitious brands ranging from FTSE 100 companies to start-ups –to build a brands with impact.
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{Korero: a Maori word meaning a gathering or discussion.}
Our approach
We take the time to understand your business, your customers, and the outcomes you want to achieve before developing a tailored communications plan that will deliver results
Our focused approach adds value to your activity and helps you spark connections with the right people across multiple touch points including: mainstream and trade press media, social media, digital marketing and direct engagement.
Spark
Generating​
Our flair for creating powerful communications programmes enables you to spark new connections and engage with your audiences.
Value
Adding​
We work hard for your investment and demonstrate the value we add. Our experience and competitive rates deliver results.
Strategic Thinking
We find out what makes you and your audiences tick. Our bespoke campaigns hit the mark.
Reputation
Management​
We build brand trust, respect, and understanding. We also guide you through times of crisis.
Meet the Team
Alison Cran
Director and Founder
Alison is an award-winning PR and marketing professional and former journalist and founded Korero a decade ago to offer clients a strategy-led approach to PR and marketing.
Her 20+ year career spans broadcast, and traditional print media, international PR agencies, and in-house for global energy operator, Centrica.
During that time, she has seen from all sides the benefits of a strategic approach to communications.
Holly Munro
Account Manager
​A trained journalist with a passion for digital storytelling, Holly brings together sharp copy, creative flair, and strong media instincts. She leads the day-to-day delivery of client campaigns, blending strategic thinking with a hands-on approach. With a keen eye for what grabs attention—and a genuine love for all things social—Holly helps brands create content that stands out and sparks engagement
Jonathan Moore
Marketing Consultant
With over 40 years of experience in various sectors, Jonathan is a strategic thinker and a proven leader in marketing communications, public relations, and storytelling.
The former Director of Marketing Communications with a global telecommunications company, Jonathan has held senior roles with international energy companies and a global PR agency. He began his career as a journalist and now supports Korero's clients to develop and deliver impactful brand campaigns.
Why Korero?
We're passionate storytellers. We turn complex into clarity and mundane into motivational. We combine the digital platforms with offline engagement to ensure you connect regularly with your clients. Keeping you front-of-mind.
This doesn’t need to be expensive or time-consuming, just smart. We believe in delivering excellence for our clients – that’s why we don’t try and do it all. Instead, we work with our expert partners to deliver across the communications spectrum including design, video and animation production, website and SEO development and public affairs.​
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We won the Best Campaign Award at the Northern Star Business Awards and have been finalists in the same category. We were also named Aberdeen’s most innovative PR & Marketing consultancy ” in the SME News Business elite programme.
I have known Alison and the team at Korero for almost a decade. We met when I invited her then agency to competitively bid for my company’s retainer and was so impressed by her work that I have hired her again and again, even after I moved companies. Each time, she was much more than a PR advisor to me; she was a strategic partner who understood my company’s message and made our brand voice heard loud and clear in the market. Most importantly, she has been great fun to be around and work with. I cannot recommend Alison and Korero highly enough.
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Michail Tzouvelekis, Global Marketing Director, Fornova