Copywriting for global industrial technology company

AVEVA, a global leader in industrial software, has been shaping digital innovation for over 50 years. From pioneering the digital twin concept to supporting major industries like oil & gas, power, chemicals and marine, the company’s influence is global. After merging with Schneider Electric in 2018, it became part of the FTSE 100.

The Challenge

Korero was brought on board to create and maximise the use of AVEVA’s campaign content. The goal was to take detailed technical material and turn it into engaging assets that guided potential customers through every stage of the buying journey — from awareness to decision-making.

The Approach

Since 2017, we’ve partnered with AVEVA’s global marketing teams to produce whitepapers, e-books, blogs, infographics, and video scripts. We broke large reports into bite-sized, easy-to-understand content used in automated campaigns across global markets and often translated into local languages.

We also created social media posts, emailers, and case studies to ensure each asset reached the right audience at the right time.

The Results

The campaigns delivered strong results, increasing both engagement and sales. AVEVA’s global Engineering and Design marketing team was named Best Marketing Team 2020, and thanks to the success of our work, Korero’s remit was expanded across multiple parts of AVEVA’s business.