Launching an energy brand and marketing strategy in 12 weeks

When Elemental Energies was formed from the merger of two companies, the leadership needed to launch the new brand fast — with a full PR, marketing, and internal communications strategy delivered in just 12 weeks.

The Challenge

They wanted to position Elemental Energies as a credible, fresh voice in the energy transition space, unite staff from both businesses, reassure existing clients, and attract new ones.

Our Approach

Korero worked closely with the leadership team to develop the brand from the ground up. This included the name, identity, website, and values. We created a multi-channel strategy covering PR, internal comms, investor engagement, and digital content.

Key activities included:
- Two phased websites
- Brand videos and launch collateral
- A digital-first approach to social media, especially LinkedIn
- Press coverage, blogs, and thought leadership
- Internal campaigns including launch packs, SharePoint intranet, and events
- Speaking opportunities and industry exhibition presence

The Impact

In less than a year, Elemental built strong awareness in the UK and beyond — including Norway and the USA. Highlights included:
- 2,400+ LinkedIn followers in 10 months
- 18+ media articles
- 27,000 LinkedIn post reach
- Strong brand presence at events and Aberdeen Airport
- 568 monthly website visitors and 524 monthly leads

The business launched with impact and is already making its mark in the energy transition space.