Is LinkedIn silencing your company’s LinkedIn page?

Has your company's LinkedIn page stalled? If so, you’re not alone.

Recent data suggests that posts from company pages now constitute just 1–2% of users' LinkedIn feeds, a significant decline from 2024.

The move reflects LinkedIn's emphasis on prioritising content from individual profiles over brand pages.

Can you beat the algorithm?

Yes. Well, maybe not beat it, but there are certainly lots of opportunities on the platform to win business for business, but you need a clear strategy.

👉 Here are three steps you can take now.

Team effort: Your senior team needs to get active on LinkedIn. Posting, commenting, and liking posts on their personal profiles. Your marketing advisors can help get you started. The aim here is to add value and trusted insights.

Why? Sharing a post on your personal LinkedIn account results in more than 2.5 times more impressions and 5 times more engagement than a company page, according to a study by Refine Labs.

Make it relevant: The more personal or relevant you can make a post, the more likely it is to gain traction. Continue to share case studies and meaningful insights, but make sure the post will resonate with your audiences. Include images with real people (avoid stock or AI-generated where possible).

Why?  Under the new algorithm, personal-style posts on company LinkedIn pages consistently outperform traditional corporate posts.

Avoid AI fluff: If you’re on LinkedIn regularly, you’ll probably be able to spot the AI-generated posts a mile away. They can come across as insensitive, fluffy, and let’s be honest, a little lazy. LinkedIn is highly effective for positioning you and your company as experts in your field, but it needs to sound like you and your brand.

Use AI for ideas and to get suggestions for tightening copy but use your judgment and don’t lose your voice.

Why? LinkedIn will deprioritise content that looks or behaves like low-effort, generic, or spammy posts, and AI copy-pasting can easily fall into that category.

There’s no overnight fix to the current algorithm; at its core is the fact that people want to hear from people, so make sure your posts are humanised. Measure what’s working and don’t get too downhearted. As a benchmark, the average company LinkedIn post received 11 engagements.

While you could be forgiven for giving up on using your company’s LinkedIn page, with more than 44 million users in the UK and 1 billion users worldwide (four out of five of whom drive business decisions) the platform is still the leading digital platform for business.

So, stick with it and adapt your content to appeal to the new rules.

If you need help, get in touch with us at Korero, and we can help you build a LinkedIn strategy and content that works then please get in touch with us at hello@korero.co.uk.