Service Description

A 7-week hybrid course combining practical in-person and virtual workshops with coaching from our marketing experts. This course is tailored to provide business owners in the technology sector with the skills and insights they need to get their marketing foundations right. Reaching the investors and customers you need to grow. By the end of this course, you will have the marketing skills and insights to deliver impactful marketing campaigns that resonate with potential customers and other stakeholders. This will include tailored messaging and brand presence that authentically represents your company and a month-by-month marketing programme that will deliver a consistent drumbeat of content. You'll receive weekly 3-hour practical workshops supported by 3-hours of one-to-one coaching, digital guides and prework Course overview: Week 1*: Marketing fundamentals (Wed, 18 June, 9.30am - 12.30pm) Week 2: Make your mark on social media (Wed 25 June, 9.30am - 12.30pm) Week 3*: Create your marketing strategy & make it happen (Thurs 3 July, 9.30am - 12.30pm) Week 4: Websites that convert (Wed, 20 Aug, 9.30am - 12.30 pm) Week 5*: Media relations & other tactics (Wed, 27 Aug, 9.30am - 12.30pm) Week 6: Connecting marketing to sales (Wed 3 Sept, 9.30am - 12.30pm) Week 7*: Course recap and inspirational speaker (Wed 10 Sept, 9.30am - 12.30pm) *In-person workshops Meet the coaches: Alison Cran With almost 25 years of industry experience, Alison is an award-winning marketing and PR professional. She has worked with FTSE 100 technology companies and start-up to help them build brand recognition, secure investment and drive sales. The founder and director of Korero, she has seen from all sides the benefits a strategic approach to communications can deliver. Jonathan Moore A strategic thinker and a proven leader in marketing communications, public relations, and storytelling, Jonathan is the former Director of Marketing Communications at AT&T. He has also held senior roles with international energy companies and a major PR agency. He began his career as a journalist and now supports Korero's clients to develop and deliver impactful brand campaigns.