Marketing and PR strategy that takes the guesswork out of growth
The businesses that grow fastest aren't always the ones with the biggest marketing budgets. They're the ones that communicate most clearly and consistently.
That takes a plan. Not a stack of ideas, not a hopeful posting schedule, but a strategy that links what you say, where you say it and who you're saying it to with what your business is trying to achieve.
We create marketing and PR strategies that build trust and loyalty and drive growth. Then we manage the work so it actually gets delivered.
Why strategy matters
Most marketing problems aren't creative problems. They're direction problems. Lots of activity, little focus. Channels running separately. No clear way to tell what's working.
A proper strategy fixes that. It gives you priorities, so you know what to do first. It gives you consistency, so your messages build on each other. And it gives you measures, so you can tell the difference between activity and results.
Our campaigns are measurable and targeted, designed to build brand awareness and eliminate the guesswork.
What we do
Marketing and PR strategy
We start with your business goals and work back. That means understanding your market, customers and competitors, then building a plan that connects PR, marketing, social media, digital content, media relations and more into one joined-up approach.
Brand and messaging
If people can't say what you do in a sentence, you have a messaging problem. We help you clarify your position, your story and your key messages, so everyone in your business, and everyone outside it, tells the same one.
Audience and channel planning
We work out who you need to reach, what they care about and where they spend their time, then choose the channels that make sense. That might mean doing fewer things, better.
Campaign planning and delivery
From a single launch to a year-round programme, we plan the activity, set the timings and make it happen. You get a clear calendar, clear responsibilities and no surprises.
Project management and reporting
Good plans fall over without good management. We keep activity on track, on time and on budget, and report on progress in plain English, focusing on the measures that matter to your business.
Internal communications
Your team is one of your most important audiences. We help you develop internal messaging that keeps people informed and pulling in the same direction, particularly during growth, change or a new brand launch.
Support for in-house teams
Some clients use us as a dedicated extension of their marketing function, with access to wider specialist expertise when needed. It's a practical way to add capacity and keep momentum going without a new hire.
Strategy in action
When Elemental Energies, a new energy transition consultancy formed from the acquisition of two companies, needed to launch its brand, it came to us for a fully integrated PR, marketing and internal communications strategy, all within 12 weeks. Read the case study.
If you'd like a framework to get started, our PR playbook for building a programme that works is a good place to begin.
How we work
1. Discover. We learn your business, your customers and the outcomes you want before we suggest anything.
2. Define. We agree your goals, audiences, key messages and how success will be measured.
3. Plan. You get a tailored plan with priorities, activity, timings and budget.
4. Deliver. We manage the work, keep it moving and keep you informed.
5. Review. We report on results, learn what's working and adjust the plan.
Who it's for
We work with ambitious brands across technology, energy, food and drink, and hospitality, from FTSE 100 companies to start-ups. You might be launching a new brand, entering a new market, growing quickly or simply finding that your marketing isn't joined up. Either way, a clear strategy is the place to start.
Frequently asked questions
What does a marketing strategy include?
A good strategy covers your goals, audiences, positioning, key messages, channels, activity plan, timings, budget and how you'll measure success. We tailor it to your business rather than using a template.
How long does it take to develop a strategy?
It depends on the size and complexity of your business. Some strategies take a few weeks to develop; larger programmes take longer. We'll agree a timeline before we start. For reference, we delivered Elemental Energies' integrated launch strategy within a 12-week brief.
Do you only plan, or do you deliver too?
Both. Some clients take our strategy and run with it in-house. Others ask us to deliver some or all of the activity. We're happy either way.
Can you work with our existing agencies and suppliers?
Yes. We regularly work alongside design, web, video and public affairs partners, and we're happy to collaborate with yours.
How do you measure success?
We agree the measures at the start, tied to your business goals rather than vanity metrics. That might be enquiries, media coverage, website traffic, engagement or something else entirely.
Is strategy only for big businesses?
No. Smaller businesses often benefit most, because every pound and every hour needs to count. A clear plan helps you focus on what will make the biggest difference.
Ready to build a plan that works?
Tell us where you're trying to get to and we'll help you work out how to get there.