Media relations from people who've sat on the other side of the news desk
Journalists get hundreds of pitches a day. Most are binned in seconds. The ones that get picked up have one thing in common: they understand what the journalist actually needs.
Our team are former journalists. We've worked in newsrooms, written the headlines and sat through the pitches that didn't make it. Now we use that insight to help your business get noticed for all the right reasons.
We'll position you as an expert in your field and the go-to brand for your products and services.
What is media relations, and why does it still matter?
Media relations is the craft of building relationships with journalists and editors, then giving them stories worth telling. Done well, it earns you something money can't buy outright: credibility.
When a respected publication features your business, customers, investors, partners and potential recruits take notice. It builds trust in a way that your own channels can't, and it gives you content you can then share across your social media, email and website.
It's also not about chasing every headline. The businesses that get the most from PR are the ones that decide what they want to be known for and tell that story consistently.
What we do
Find the story
Most businesses are sitting on better stories than they realise: a contract win, a new hire, a piece of research, a smart opinion on an industry issue. We dig them out and shape them into angles that journalists will want.
Press releases and pitches that get read
We write news releases and tailored pitches for mainstream, regional and trade media. No waffle, no corporate jargon, just clear, newsworthy copy with the facts up front.
Thought leadership that builds authority
Opinion pieces, expert comment and bylined articles position your leaders as people worth listening to. We help you find your angle, write the piece and place it in the right publications.
Reactive and expert commentary
When a story breaks in your sector, the businesses that respond quickly get quoted. We help you spot those moments and get your view in front of journalists while it still matters.
Reputation and crisis communications
When things go wrong, how you communicate matters more than almost anything else. We'll guide you through difficult moments with clear, honest messaging that protects your reputation and the trust you've built. For a sense of how we think about this, see our article on what Middle Eastern brands got right about crisis communication.
Awards that raise your profile
A well-crafted award entry can do a lot for credibility, and we know what it takes to write one. We've won ourselves, including Best Campaign at the Northern Star Business Awards.
How we work
1. Understand your business. We learn what you do, who you want to reach and what you want to be known for.
2. Build your story bank. We identify the news, expertise and opinion you can share, and map it against key dates and industry moments.
3. Pitch and place. We approach the right journalists with the right story at the right time, and follow up the way a journalist would want us to.
4. Amplify and report. Every piece of coverage is shared across your channels where it adds value, and we report on what's landed and what it's done for you.
Who it's for
We work with energy, technology, food and drink, and hospitality brands, from FTSE 100 companies to start-ups. Whether you're launching a new brand, announcing growth or need a trusted voice to guide you through a difficult moment, we can help.
Frequently asked questions
What's the difference between PR and media relations?
PR is the broader job of managing how people see your business. Media relations is a key part of it, focused on earning coverage in newspapers, magazines, trade titles, broadcast and online media.
Can you guarantee coverage?
No, and be wary of anyone who says they can. Earned coverage depends on the story, the timing and what else is happening in the news. What we can do is make sure your stories are strong, well-targeted and pitched by people who know how newsrooms work.
How long does it take to see results?
Some stories land within days. Building a reputation as a go-to expert takes consistent effort over months. We'll set out realistic expectations at the start.
Do you only target Scottish media?
No. We target the media your audience reads, whether that's local, national, trade or international.
Do we need a big news story to do PR?
Not at all. Some of the best coverage comes from expert opinion and sharp commentary rather than big announcements.
Want to hit the headlines?
Tell us what's happening in your business and we'll tell you where the story is.