Copywriting that converts, and SEO that gets you found
Great copy does two jobs. It gets found, and then it gets results.
We write words that turn browsers into buyers. Whether it's a punchy LinkedIn post or a technical white paper, impeccable copywriting comes first at Korero, because everything else in your marketing depends on it.
Our writers are trained journalists and experienced marketers. We turn complex into clarity and mundane into motivational, and we make sure the right people can find what we write.
Why copy comes first
You can have a beautiful website, a big social following and a generous ad budget. If the words don't land, none of it works.
Good copy tells people who you are, what you do and why it matters, in a way that sounds like a human being. It builds trust, makes the next step obvious and gives search engines clear signals about what each page is for.
That last part is where SEO comes in. For us, SEO starts with the writing: understanding what your customers are searching for, then creating content that answers their questions better than anyone else's. We believe it should read well first and rank well second. Do both properly and you win on both counts.
What we write
Website copy
Your website is often the first impression, and sometimes the only one. We write clear, compelling pages that explain what you do, show why you're different and guide visitors to get in touch. Every page is written with search in mind, from headings and page titles to meta descriptions and internal links.
Blogs and articles
Regular, useful content gives you something to share, something to rank for and a reason for people to come back. We plan and write blogs that answer real customer questions and show off your expertise, without sounding like a textbook.
Guides, white papers and long-form content
Some subjects need space. We turn complex, technical topics into guides and white papers that are accurate, readable and genuinely useful, ideal for building authority and generating leads.
Brochures and sales materials
When it needs to land on paper or in a PDF, the same rules apply. We write brochures, capability statements and credentials documents that say what matters and then stop.
Video scripts
Good video starts on the page. We write scripts that are tight, engaging and made for the screen, then work with trusted production partners to bring them to life.
Award entries
A strong award entry tells a clear story with evidence to back it up. We know what judges look for, and we've won awards ourselves.
Writing like a human in a world of AI
AI tools can produce words quickly. What they can't do is know your business, understand your customers or spot the story that makes your brand different. Over-relying on them risks flattening your voice and weakening trust.
Our view is simple: use technology to support good writing, not replace it. We've written more about this in how to write marketing copy like a human in a world of AI.
How we approach SEO
We want to be clear about what we do and where we bring in help.
What we do in-house: keyword and topic research, search-led content planning, on-page optimisation (headings, titles, descriptions and copy), blog and content creation and refreshing existing content that's underperforming.
What we do with partners: website build and technical SEO development. We work with specialists for this, so you get the right expertise rather than an agency stretching itself across everything.
The result is search-friendly content that's joined up with the rest of your marketing, not an isolated SEO exercise.
How we work
1. Brief and discover. We learn your audience, your offer and your tone of voice.
2. Research and plan. We identify the topics, questions and keywords that matter, and map them to your goals.
3. Write and refine. Our writers draft, edit and polish. You review, and we refine until it's right.
4. Publish and improve. We help you get content live, then track what's working and refresh what isn't.
Who it's for
We write for brands across technology, energy, food and drink, and hospitality, from start-ups building their first website to established companies with complex technical stories to tell.
Frequently asked questions
What is the difference between copywriting and SEO?
Copywriting is writing words that persuade people to act. SEO is making sure the right people can find those words through search. They work best together, which is why we treat them as one service.
Do you write for technical or specialist industries?
Yes. We regularly work with energy and technology brands, and we're good at turning complex subject matter into clear, engaging copy. We work closely with your experts to make sure it's accurate.
Can you rewrite our existing website?
Yes. We can audit what you have, keep what works and rewrite what doesn't, with search in mind from the start.
How often should we publish blogs?
Consistency matters more than volume. For most businesses, a steady rhythm of one or two quality posts a month beats occasional bursts. We'll recommend a schedule that fits your goals and resources.
Do you build websites?
We write the content and plan the structure. For design and build we work with expert partners, and we're happy to collaborate with your existing web team.
How long does SEO take to work?
Search is a long game. You can see early movement within weeks, but meaningful growth usually takes months of consistent effort. We'll agree what to expect before we start.
Let's find the right words
Send us what you've got, or tell us what you need. We'll tell you how we'd make it work harder.