FOOD &
DRINK
Food and drink marketing and PR with real flavour
Scottish food and drink has everything: provenance, personality and products people love. What it doesn't always have is the shelf space, feed space or headlines to match.
Korero helps producers, bakers and drinks brands grow with integrated marketing and PR that starts with what makes you different, whether that's your people, your place or your product. We take you from local favourite to national name.
The food and drink marketing challenges we help solve
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Standing out on shelf and in feed. Crowded categories need a story people remember.
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Growing from local to national. Winning supermarket listings and online sales needs visibility well beyond your home patch.
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Launching something new. A new product or brand needs the right media, the right voices and the right moment.
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Making the most of seasonal peaks. From Christmas hampers to summer trade, timing is everything.
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Doing more with a lean budget. The fastest-growing businesses aren't always the biggest spenders. They're the ones that communicate most clearly and consistently.
How we help food and drink brands
Story first. We build messages around your people, your roots and the quality of your products, then use them consistently across every channel. Explore strategy and project management
Social media that sparks conversation. Organic and paid campaigns that connect with local audiences, grow communities and give people something to share. Explore digital marketing
Media relations from local to national. Regional press, national titles and Scottish lifestyle publications, plus launch events that get journalists and influencers tasting your product. Explore media relations
Always-on listening. We monitor social channels for trends and opportunities so we can act the moment something happens. Explore copywriting and SEO
Food and drink case studies
Murdoch Allan: integrated marketing and PR for a Scottish food brand
Murdoch Allan is a third-generation family bakery with six shops across the North East and a place on the shelves of nearly every major Scottish supermarket. We helped it drive footfall, raise national visibility and launch a new drinks brand. The results included:
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Turnover at the Peterhead shop doubled year-on-year
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Buttery sales quadrupled, with enquiries from around the world
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One of its best-ever Christmas hamper seasons
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Facebook reach growing to attract more than 500,000 views each month
Turning a cultural moment into global reach
When an American rapper was spotted enjoying Murdoch Allan butteries in an organic video, we spotted the opportunity, shipped him a box and shared the follow-up on the brand's new TikTok account. It reached more than 80,000 views, sparked a trans-Atlantic conversation, and February 2026 orders were up 87% on the previous year. Read the case study
Still Spirited: launching a new Scottish drinks brand
We secured coverage in local media and Scottish lifestyle publications and hosted a launch event in Aberdeen where journalists and influencers could try the drinks and hear the story behind them. See the Still Spirited project
Insights for food and drink marketers
Food and drink marketing and PR: your questions answered
What does a food and drink PR agency do?
We get your brand talked about by the right people. That means media relations, social media, content and launch support, all built around what makes your product special.
Can you help us launch a new food or drink brand?
Yes. For Still Spirited we combined local and lifestyle media coverage with a launch event for journalists and influencers.
How do you get food and drink brands into national media?
By finding the story behind the product and pitching it to the right journalists at the right time. Murdoch Allan's buttery success caught the attention of national media, and we helped secure widespread coverage of its expansion into Dundee.
Can you help with TikTok and social media?
Yes. We run organic and paid social campaigns, including setting up and growing new channels, and we monitor trends so we can react quickly.
Do you work with small producers?
Yes. We work with everyone from start-ups to FTSE 100 companies, and we'll shape support around your size, goals and budget.
Ready to add some flavour?
Tell us about your product and we'll help you get it on more lips, shelves and feeds.
Get in touch or email hello@korero.co.uk or call 01224 900067.