THIRD SECTOR
Third sector marketing and PR that builds trust and raises funds
Charities and social enterprises don't just ask people to buy something. They ask people to believe in something, give to it, volunteer for it and speak up for it.
That takes trust, and trust takes clear, consistent and honest communication. With competition for funding ever fiercer, finding and telling the stories of the people behind your community work is what matters.
Korero helps third sector organisations tell their story in a way that respects their values and wins the support they need. We combine strategy, media relations, digital marketing and copywriting to raise your profile, strengthen relationships and back your fundraising ambitions.
The third sector marketing challenges we help solve
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Many audiences, one story. Service users, families, staff, volunteers, donors, funders and the wider community all need to hear from you in ways that make sense to them.
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Values-led communications. Your marketing must reflect your principles as well as your goals, and never feel out of step with your mission.
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Stepping into the spotlight. Some organisations have spent decades avoiding publicity. Growth, capital campaigns and funding pressures can mean it's time to be heard.
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Doing more with limited resource. Every pound and every hour has to count, so activity needs to be focused, measurable and joined up.
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Protecting reputation. When trust is your most valuable asset, communicating clearly under pressure matters. See our guide to communicating when threats collide.
How we help third sector organisations
Listening first. We start with one-to-one conversations and workshops with your people, supporters and, where it helps, your sceptics, so strategy is built on what stakeholders really think. Explore strategy and project management
Messaging that reflects your values. Clear messaging matrices and audience personas make sure everyone from the chief executive to the newest volunteer tells the same story. Explore copywriting and SEO
Media relations that build public trust. Stories that put people and impact at the heart of your coverage, in local, regional and national press. Explore media relations
Digital marketing that builds support. Social media and paid advertising that grow your community and bring new supporters to your cause. Explore digital marketing
Third sector case study
Camphill School Aberdeen: a creative campaign that helped raise £3 million
For more than 80 years, Camphill School Aberdeen had avoided publicity. Then it needed to raise £10 million in 10 years to significantly expand its capacity, and everything changed.
The brief was to deliver a high-impact marketing and PR strategy that respected the charity's deep-rooted values while winning support from a broad range of stakeholders. Gaining the trust of the community, staff, volunteers and parents was critical. We began with one-to-one interviews with potential advocates and detractors, followed by stakeholder workshops, which gave us the foundation for a messaging matrix, audience personas and an integrated marketing strategy.
Over two years, we delivered media relations, digital marketing, social media and paid ads. The charity is now comfortable with regular social media activity and paid advertising, and we've been instrumental in helping raise more than £3 million.
We've also been proud to support Simeon Care for the Elderly and the ARCHIE Foundation.
Third sector marketing and PR: your questions answered
What does a charity marketing and PR agency do?
We help charities and third sector organisations raise their profile, build trust and support fundraising through strategy, media relations, digital marketing and copywriting, all in line with your values.
Can you help with fundraising campaigns?
Yes. We've supported a capital fundraising ambition with an integrated campaign that helped raise more than £3 million. We'll build activity around your goals, audiences and timescales.
What if our organisation has never done much marketing or PR?
That's a common starting point. We take time to understand your culture and concerns, involve your key stakeholders and build confidence step by step.
Do you work with charities across Scotland and the UK?
Yes. We're based in Aberdeen and work with organisations across the UK and beyond.
Can you work with our existing team?
Absolutely. We can act as an extension of your team, support specific projects or deliver a fully managed programme.
Ready to share your story?
Tell us about your cause and we'll help you reach the people who'll back it.
Get in touch or email hello@korero.co.uk or call 01224 900067.