ENERGY & INDUSTRIAL
Energy marketing and PR that cuts through the noise
The energy sector never stands still. New technologies, shifting policy, volatile prices and a workforce in transition mean there's always something competing for your audience's attention. The challenge isn't finding something to say. It's saying it clearly, to the right people, at the right time.
Korero is an Aberdeen marketing and PR agency with energy in its DNA. We help energy and energy transition businesses build visibility, credibility and commercial momentum, from first launch to international growth and greater domestic market share.
The energy marketing challenges we help solve
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Technical stories that need translating. Your engineers know why it matters. Your customers, investors and the media need to as well.
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Standing out in the energy transition. New brands are entering a market full of established names. Positioning is everything.
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Long sales cycles and many audiences. Buyers, partners, investors, regulators and employees all need messages that make sense to them.
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Reputation under pressure. From price swings to cyber attacks, energy businesses need communications plans that work when the basics fail. Read our thinking on how you communicate when threats collide.
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How we help energy brands
Energy Case Studies
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Elemental Energies: launching an energy transition brand in 12 weeks
Formed from two acquisitions, Elemental Energies needed a name, identity, websites and a fully integrated PR, marketing and internal communications strategy, all within 12 weeks. Within a year it had built awareness in Aberdeen and was growing its profile in Norway and the USA. Read the case study
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Norwell EDGE: fast-track growth for an energy e-learning platform
As Norwell EDGE's outsourced marketing and PR team, we helped it reach more than 5,000 individual users, win major contracts with global oil and gas companies and form partnerships with universities across Nigeria, East Africa, the UK and USA. Read the case study
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Also see how we've supported AVEVA, whose industrial software serves oil and gas, power, chemicals and marine.
Insights for energy marketers
Energy marketing and PR: your questions answered
What does an energy marketing and PR agency do?
We help energy businesses build their brand and win attention from customers, investors, partners and the media. That includes strategy, media relations, digital marketing, copywriting and project management, all joined up around your business goals.
Do you work with energy transition businesses as well as oil and gas?
Yes. We've launched an energy transition consultancy and supported an oil and gas training platform, and our work with AVEVA spans oil and gas, power, chemicals and marine.
Can you get us coverage in energy trade media?
That's what our former journalists do best. We build relationships with key sector publications and pitch stories that make editors' jobs easier.
Do you offer crisis communications support?
Yes. From crisis communications strategy to media and social media management, internal communications and media training, we help teams respond with clarity when it matters most.
We're a small energy business. Can you work with us?
Yes. We work with everyone from start-ups to FTSE 100 companies, and we'll scale our support to suit.
Ready to make some energy?
Tell us what you're working on and we'll show you how to get it noticed.
Get in touch or email hello@korero.co.uk or call 01224 900067.