TECHNOLOGY
Technology marketing and PR that makes complex simple
Tech moves fast, and buyers are overloaded. A list of features won't win their trust, but a clear story about what your technology does for people will.
Korero helps B2B technology companies explain what they do, prove why it matters and get in front of the investors, customers and future colleagues who'll help them grow. From global software providers to ambitious scale-ups, we turn technical expertise into marketing and PR that works.
The technology marketing challenges we help solve
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Explaining the product without the jargon. The cleverest technology still has to make sense in one sentence and sound different from everyone else's.
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Earning trust in a crowded market. Customers want proof, not promises. Case studies, thought leadership and credible media coverage do the heavy lifting.
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Telling one story to three audiences. Investors, customers and recruits all need to understand where you're going. Our post on making the most of your tech marketing explains how.
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Staying human in an AI-saturated world. Audiences can spot generic copy a mile off. Here's how to write marketing copy like a human.
How we help technology brands
Thought leadership that gets picked up. For Fornova, we wrote post-pandemic predictions on behalf of the CEO, shared via his personal LinkedIn and regularly picked up by key media. Explore media relations
A content engine that drives the buying journey. Whitepapers, e-books, blogs, infographics and video scripts that guide buyers from awareness to decision. Explore copywriting and SEO
Digital marketing that builds communities. LinkedIn, email, video and Google Ads, with campaigns designed to turn early users into advocates. Explore digital marketing
Strategy that keeps everything on message. A clear plan, a consistent tone of voice and measurable goals. Explore strategy and project management
Technology case studies
AVEVA: copywriting for a global industrial technology company
Since 2017 we've partnered with AVEVA's global marketing teams to turn detailed technical material into engaging assets. Large reports were broken into bite-sized content for automated campaigns, often translated into local languages. AVEVA's Engineering and Design marketing team was named Best Marketing Team 2020 and our remit expanded across the business. Read the case study
Fornova: content marketing for a hospitality technology firm
Working closely with Fornova's CEO and Marketing Director, we delivered a proactive PR and content strategy spanning whitepapers, e-books, email campaigns and press releases. The result was a bigger profile, more marketing leads, direct access to senior decision-makers and more ground gained against established providers. Read the case study
Norwell EDGE: growing an energy e-learning platform
As Norwell EDGE's outsourced marketing team, we helped it grow to more than 5,000 individual users and secure major contracts, using integrated content, social, paid ads and media relations. Read the case study
Insights for technology marketers
Technology marketing and PR: your questions answered
What does a technology PR agency do?
We position your company as an expert, secure media coverage, create content that explains your product and manage the marketing that connects it all. The aim is more visibility, more credibility and more of the right enquiries.
Can you write technical content?
Yes. Engaging copywriting comes first at Korero, whether it's a punchy LinkedIn post or an in-depth technical whitepaper.
Can you support global campaigns?
Yes. We have worked with multiple companies with their global marketing campaigns including AVEVA and Vysus Group across their industrial portfolios. The content has been used in automated email campaigns, social media drives, and media relations programmes.
We're a start-up. Is it too early for PR?
Not if you do it smartly. Getting your brand foundations, messaging and story right early makes everything that follows easier, including raising investment and hiring.
How do you measure marketing success?
We agree goals at the start and track what matters to your business, not vanity metrics. See our three ways to measure your digital marketing success.
Ready to share your story?
Tell us what your technology does and we'll help you say it so people get it.
Get in touch or email hello@korero.co.uk or call 01224 900067.