HOSPITALITY
Hospitality marketing and PR that fills rooms, tables and diaries
Hospitality runs on reputation. Before guests ever walk through the door, they've read the reviews, scrolled the socials and checked who's talking about you. The brands that win are the ones with a clear, consistent and personality-led story.
Korero helps hospitality businesses, and the technology firms that serve them, get that story seen. We combine media relations, digital storytelling and sharp copywriting to build visibility, credibility and bookings.
The hospitality marketing challenges we help solve
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Competing with bigger budgets and booking platforms. Smart, consistent storytelling beats big spend that isn't joined up.
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Peaks, troughs and seasons. Your marketing needs to work hardest when it matters and keep momentum when it's quiet.
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A reputation that lives online. Reviews, social posts and search results shape decisions long before a booking is made.
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Standing out to the industry itself. If you sell technology or services to hotels and travel businesses, you need credibility with senior decision-makers.
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Communicating when things go wrong. Consumer-facing brands need plans for customer updates when disruption hits. See our guide to communicating under pressure.
How we help hospitality brands
Storytelling that gives people a reason to visit. Social media, video, graphics and ads that bring your personality to life. Explore digital marketing
Media relations across local, national, lifestyle and trade press. We know how to launch with impact, including hosting events that bring journalists and influencers together. Explore media relations
Copy that turns browsers into bookers. Website content, blogs, brochures and award entries that help you rank and convert. Explore copywriting and SEO
A plan built around your business. Marketing calendars and campaigns aligned to your peaks, priorities and goals. Explore strategy and project management
Fornova: content marketing for a global hospitality technology firm
Fornova provides data intelligence to global hotel chains and the largest online travel agents, helping clients make better decisions and sell more rooms. It wanted to raise its profile with the right audiences, so we built a proactive PR and content strategy with its CEO and Marketing Director, launching a new intelligence solution with an e-book and blog series and writing post-pandemic predictions for the CEO's LinkedIn page. Its insights were regularly picked up by key media, and its CEO says he'd never had so many likes and comments. Read the case study
Raemoir House Hotel and Skene House HotelSuites
We've also helped hotels including Raemoir House Hotel and Skene House HotelSuites tell stories that get noticed and bring their offering to life, with the aim of securing bookings.
Lessons from our consumer-facing work
Our food and drink campaigns face the same challenges as hospitality: win local loyalty, drive footfall and spot the moments that get people talking. For Murdoch Allan, a family bakery with six shops, we grew its Facebook reach to more than 500,000 views each month and doubled turnover year-on-year at its Peterhead shop. Read the case study We also showed how acting fast on an authentic customer moment can create real reach. Read how a cultural moment became global reach
Hospitality marketing and PR: your questions answered
What does a hospitality PR agency do?
We build your reputation and visibility through media relations, social media, content and strategy, so more of the right people know about you and choose you.
Do you work with hospitality technology companies?
Yes. We've supported Fornova, a global provider of hotel data intelligence, with content marketing, thought leadership and media relations that put its CEO in front of senior industry decision-makers.
Do you work with hotels?
Yes. We've supported Raemoir House Hotel and Skene House HotelSuites, helping them tell stories that get noticed and secure bookings.
Can you help us launch a new venue, product or service?
Yes. We plan launches that combine media coverage, social media and events, bringing journalists and influencers together to experience the story first-hand.
Do you manage social media for hospitality brands?
We create and manage organic and paid social campaigns, and can work alongside your team or take it fully off your plate.
Ready to fill your diary?
Tell us about your venue, brand or technology and we'll show you how to get it talked about.
Get in touch or email hello@korero.co.uk or call 01224 900067.