A Helping Hand to Accelerate Your Potential
Working in an in-house marketing role is not for the faint-hearted. Every task needs done yesterday, everyone thinks they know how to do your job, and everything from social media to crisis management is your responsibility!
Whether you're a seasoned professional or just starting out, sometimes you need someone independent to help you make sense of it all. That's why we're launching Korero Coach - a confidential mentoring service for marketing professionals.
Marketing Mentoring From Someone Who's Been Where You Are
About Alison
Alison's career spans working for leading international communications agencies including Weber Shandwick and Fifth Ring, a major UK energy operator where she developed and implemented integrated marketing and internal communications strategies at C-suite level, and more than 12 years running her own marketing and PR consultancy.
Access one-to-one coaching from our senior consultant, Alison Cran who will become your trusted sounding board.
We'll tailor our support to meet your specific needs from identifying steps to gain greater recognition in the boardroom to developing strategic thinking and content creation skills.
Her roots in radio and print journalism give her an instinctive feel for what makes a story land, while her award-winning expertise in crisis communications, reputation management and internal communications means she has guided organisations through their most high-stakes moments.
Clients say Alison simply gets it, and with experience across agency, in-house and independent consultancy, she understands the blockers you may be facing to reach your goals and can where you are and how to help you get where you want to be.
Building the Basics: Junior Support
For marketing and communications coordinators in their first two years. We work directly with your team member to build the skills, confidence, and strategic thinking that help them contribute faster - while freeing up your time as their manager.
The greater the support they receive early on in their careers, the faster they become a valued member of the team.
Our one-to-one mentoring service is designed to build confidence and capability in junior in-house marketing and internal communications professionals while reducing the time commitment needed from managers. We'll work with you to develop a mentoring programme based on your needs.
What we cover:
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Copywriting and content creation - practical review of live work
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Strategic thinking and campaign planning
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Media relations and how to build journalist relationships
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Digital content planning and social media
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Measurement, reporting and demonstrating value
Taster
I'm a p
A focused session to identify key development goals and development opportunities.
£150 / single session
60 minutes
First Steps
3 months
Build the Basics
Six fortnightly sessions covering core marketing skills with a written summary and agreed actions after each.
Includes introductory meeting with mentee's manager.
£750 / programme
6 sessions · Fortnightly
Most Popular
Grow with Confidence
The complete junior development journey, with mid-point review and closing recommendations.
Includes two meetings with mentee's manager.
£1,400 / programme
12 sessions · 6 months
The Senior Marketer's Edge
The higher you climb, the lonelier and more complicated it can feel. Senior marketers and communications leaders are expected to think strategically, influence at board level, manage competing stakeholder demands and lead their teams, often while having to deliver much of the content too. What's more, most coaches don't understand what it actually feels like to be responsible for an organisation's story. This is mentoring from someone who does.
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Boardroom confidence: positioning marketing as a business-critical function
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Strategy and messaging: pressure-testing your thinking before it goes to the board
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Stakeholder management: navigating competing demands and managing upwards
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Leadership and delegation: building a team you can trust
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Career development: growing in your role or taking the next step
How it works:
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One-to-one sessions tailored entirely to your priorities
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One hour a week or more at a time that fits around your schedule
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Confidential, candid and practical without the corporate jargon
What we'll work on
Taster
Sounding board
Take time-out to get clarity on a challenge, opportunity, or project.
No on-going commitment.
£250 / session
90 minutes · Fully confidential
Most Popular
90 days of clarity
Six fortnightly confidential sessions structured around a specific challenge or strategic goal you define.
£1,500 / programme
6 sessions · 3 months · Closes with written reflection and agreed next steps.
Ongoing
Trusted peer
Two confidential sessions a month on a rolling basis.
Developing a plan to help you reach your goals while building-in time to responds to whatever is most pressing right now.
£500 / month
Min. 3 months · Discount for 6 - month commitment